On a beautiful sunny afternoon, two marketing students graduated from the same marketing school. The two graduates were roughly the same age, with roughly the same marketing abilities. They had both been trained by the same marketing professors in the art and science of marketing and selling. Both were filled with dreams of becoming rich by creating marketing campaigns and ads to sell products and services.
Recently, these men ran into one another at the same direct marketing conference 10 years after their graduation. They were both still very much alike. Both were happily married. Both had young children. And both, as it turned out, had created marketing ads for some of the biggest advertising companies in the world.
But there was one difference...
One of these marketers was on a staff at the advertising company making a comfortable P600,000 per year. The other was not employed, but rather joined a network marketing company and used his marketing skills to generate over P2 million per year.
What made the difference?
If you’re like me, when you hear a story like that, you wonder: what made the difference between those two men? We all know stories like this, and we all have evidence demonstrating it isn’t always raw talent or intelligence or even perseverance or dedication. It isn’t because one person has “a burning desire” and the other doesn’t.
The difference lies in this: what each person knows, and how that person makes use of their knowledge. The difference is in continuously growing and using their knowledge.
Here's what happened...
After graduation, one marketer was employed by a very promising advertising company. His initial salary was P16,000 per month and his salary increases by P4,000 every year. He was so happy because he made P216,000 in his first year. Meanwhile, the other marketer was invited in a network marketing business. In the beginning, he wasn’t making a lot of money. In fact, he only made P72,000 his first year. He was only able to sponsor four people to join his networking business every year. But every year, he takes time to teach those four people to do the same every year and so on..
And that is why I’m writing to you today, to let you know about how you can grow your income by using your knowledge wisely and learn from the story of two very skilled marketers you’ve never heard of...
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