“The Secret to How to Get Anything You Want in Life – Part 1”
Kung gusto mo maging physically fit para manalo sa isang fun-run or marathon even, anong dapat mong gawin?
You hire a personal fitness trainer who will train you and push you until you are ready.
Kung gusto mo maging champion sa isang malaking basketball tournament, anong gagawin mo?
You get a coach who will teach you basketball plays and drills.
When you want to become successful and get anything you want in life, what do you do?
You get a great mentor or several mentors who will show you the secret to how to get anything you want in life.
Personally, wala akong naging mentor pagdating sa business, finance, motivation that I have talked to, I wish I did. Instead, I look for mentors in books, articles, audiobooks that I read and events that I have attended.
Ang sabi ng isa sa mga naging mentors ko at isa sa mga pinakamagaling at kilalang motivational speakers, Zig Ziglar, “You can get anything you want in life if you help enough other people get what they want.”
Hindi mo na kailangan i-Analyze pa ang sentence to know that the secret to how to get anything you want in life relies on helping other people get what they want in life.
Sabi rin ni Dale Carnegie, author ng isang favorite book ko, How to Win Friends and Influence People, “The only way to influence someone is to find out what they want, and show them how to get it.”
Dalawang mentors na ang nagsasabi, the secret to how to get anything you want in life relies on other people.
Many people fail in business and marketing because they ignore this very simple insight. Marami ring mga tao, lalo na pagdating sa marketing, ang hindi nagiging successful dahil gumagawa sila ng produkto hindi dahil sa may mga gustong bumili nito kundi dahil sa gusto lang nilang kumita sa pagbebenta.
Lagi nating tatandaan, marami tayong maiiwasan na mga nakakahiyang kapalpakan kapag nadiskubre natin na ang success ay nakikita kapag nakita natin ang mundo sa mga mata ng ibang tao, hindi sa sarili nating mga mata.
This is the reason why Facebook has become so successful is because they have compiled a very detailed list of persons around the world in terms of demographics, interests, relationships, hobbies etc. They have become successful at building the concept of “relationship marketing.”
However, this is only the tip of the iceberg. Nakabili ka na ba ng Paracetamol? Bumili ka ba ng Paracetamol dahil sa endorsement ni John Lloyd Cruz ng Biogesic o dahil sa may lagnat ka or masakit ang ulo mo?
Ang tatoo, lagnat, sakit ng ulo, problema, wants, desires, needs, iyan ang target market mo!
Kapag nalaman mo ang mga pangangailangan ng tao at tinulungan mo sa sila sa mga pangangailangan nila, magiging successful ang iyong negosyo. You’ll be able to make a lot of money, more than you ever thought possible.
Again, ang sabi nga ng mentor ko, “You can get anything you want in life if you help enough other people get what they want.”
Paano natin ngayon malalaman kung anu-ano itong mga problems, wants and needs ng tao?