11 Factors That Affect Opt-In Conversion Rates


 The importance of having a good Opt-in Conversion Rate. First, let’s define some terms… Opt-in conversion rate = (# of people who viewed the optin page or form / # of people subscribed) x 100  Sales Conversion rate = (# of subscribers / # of people purchased) x 100  For example… You are selling a P500 eBook. Scenario A:  50% Opt-in Conversion Rate & 1% […]

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What Tyrion Lannister Can Teach Us About Advanced Marketing


 So I just finished watching Game Of Thrones (GOT) Season 7 – Episode 3. There was this scene where Jon Snow was looking over a cliff contemplating on whether he made a mistake on meeting Daenerys Targaryen. Then Tyrion Lannister came over and said, “She’s not about to head north to fight an enemy she’s never seen […]

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